
During the 4.5 years I have spent with MassMedia Studios I have seen the business grow from humble beginnings, successfully expand into global markets and become part of an innovative global digital agency (in Blue Freeway). The exponential growth is the result of a team of very talented designers, developers, producers and managers of which I feel privileged to have worked closely with in various capacities. It’s important that I acknowledge the many people that I have worked with during my tenures as this is as much their portfolio as it is mine.
Starting off as a Producer in 2004, I quickly established the first Creative Director role and grew the design team to (at one stage) ten people. Working on a diverse mix of campaign, eLearning and application development projects I was responsible for the concept, art direction and strategic executions on kiosks, CD/DVD, Internet, intra/extranet, mobile, print, video and event based mediums.
Some of the key clients that I have created interactive projects include, Audi, Foxtel, Oakley, Hoyts, CBA, MCn, Goldman Sachs JBWere, Virgin Blue, Yahoo! 7, Telstra, Sydney Festival, Taronga Zoo, Vue Cinemas and the Department of Defence. The entrepreneurial spirit of MassMedia, in combination with the development capabilities the Traction Platform, enabled my invention of mobile marketing product MCODE and viral marketing campaign tool Deck Collector.
The following artwork is just a snapshot of some of the interactive projects I have had creative involvement with at MassMedia.
Project Links
AUDI
www.audi.com.au/r8
www.notforeveryone.com.au/kain
www.itsinourdna.com.au/?src=FACEBOOK
www.itsinourdna.com.au/?src=BLOG
www.itsinourdna.com.au/?src=audi
myaudi.audi.com.au/allnewa4/
www.massarcade.com/quidam
Deck Collector (online trading card game and marketing system)
www.deckcollector.com/
Greens Baking
www.greensbaking.com.au
Inlite
www.inlite.com.au/
Intel / Capital Radio / The Feeling 24 Hour Challenge
intel.capitalradio.com/
MassMedia Studios
www.massmedia.com.au
www.tractionplatform.com.au
Xmas Game: Weapons of MassConsumption
Mastersoft
www.msi.com.au
Red Ocean
www.redocean.com/
Study Group Australia
www.martincollege.edu.au
www.taylorscollege.edu.au
Powerhouse Museum
www.powerhousemuseum.com/gambling/common/index.html
www.powerhousemuseum.com/
play.powerhousemuseum.com/
www.sydneyobservatory.com.au/
www.migrationheritage.nsw.gov.au/
Taronga Zoo / Oceans Appeal
www.oceansappeal.org.au/
TV Winners
www.tvwinners.com.au
Val Morgan
www.valmorgan.com/
Vue Cinemas
Meet the Robinsons (microsite)/
This post is still in development with other links and artwork to be included.

















































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