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I’m the Founder & CEO of interactive cinematic virtual reality content studio Start VR, organiser of Sydney VR Meetup Group, Father, Sydney Swans Supporter and co-founder of Fotomerchant. You might also know me as a Growth Hacker, Entrepreneur, UX Designer, Videographer and Podcaster. I live for making interactive experiences that delight and inspire.

Great to finally meet you.

Recent Projects

Start VR

CEO & Co-founder


Start VR is a fast-growing content studio who are becoming known for their unique production techniques and specialty in creating interactive cinematic VR.

In addition, Start VR has build a profitable and award-winning commercial projects division and have recently expanded operations from Sydney into London and San Francisco.


Interactive Cinematic VR


Co-founder, Creative and Marketing Director


Fotomerchant is an all-in-one e-commerce and digital marketing platform designed for professional photographers. Hosting, sales, social sharing, blogging, automated digital and print order fulfillment provide working photographers with an efficient & streamlined workflow that gets orders to their customer fast.

Fotomerchant Free Trial


Director of Growth and Experience


Meeco is a Life Management Platform designed to make it easier to manage the data and information in your life, giving you the tools to capture, own and share your data on your terms. Meeco is forging new territory in the emerging Me Economy.

Available for Desktop and iOS.


Experience Meeco

Content managed blogs

These blogs are under my editorial direction, content production and management.

Meeco Blog

#privacy #personaldata #internetofthings

The Awesome Photography Blog

#photography #culture #art

The Pretty Cool Apps

#mobile #games #reviews

Jetsam Digitale

#random #culture #memes #art

Privacy Pirates

#privacy #big-data #surveillance

Wind and Wood

#nature #freedom #dreams #happy-place


LomoVision is the home to my lomography, instagram and digital photography.

Most images are available for purchase and sharing. Made with Fotomerchant.

Visit LomoVision